info@arcadeagency.com
416-607-6720
203-358 Dufferin St.
Toronto, Ontario
Creative Branding, Design and Experiences.
Facebook | Twitter | Tumblr

CANADIAN OLYMPIC COMITTEE RED MITTENS FOR HUDSON’S BAY CO.

Remember these? After an incredibly popular launch leading up to the 2010 Vancouver Olympics, the red mittens are back in support of Canada’s Olympic team.

Launched by the Canadian Olympic Foundation and Hudson’s Bay Co., $10 from each pair sold goes to the development of Canadian athletes. Arcade was tasked to develop the “CANADA” wordmark.

More than 3.5 million pairs of the original mittens were sold after theirĀ  release and were seen everywhere, including The Oprah Winfrey Show, The Cobert Report and The Today Show.