Vancouver 2010 Olympic Apparel Legacy Book - November 16th, 2009
Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection. Arcade worked on the concept, photoshoot, art direction, and design of the limited edition promotional book for press and VIPs.
Vancouver 2010 Olympic Apparel Video - November 15th, 2009
Concept, creative direction and production
Vancouver 2010 Team Canada Olympic Apparel - November 14th, 2009
Arcade was part the Vancouver 2010 Olympic apparel design team. Collection included the Official Team Canada uniforms worn by athletes. All graphics by Arcade.
H.B.Co. – Olympic Superstore Launch - November 13th, 2009
Photography and banner layouts for the Olympic Superstore in Vancouver, BC.
Graphic design, animations and event coordination for the Team Canada uniforms launch event in Vancouver, BC.
Hudson’s Bay Company – Logo - November 12th, 2009
New logo design for the Hudson’s Bay Company. The new corporate logo was created to reflect the company’s heritage, quality and decision to move away from the HBC acronym. The new logo uses a modernized version of the Company’s original crest, with stripes inspired by the iconic Hudson’s Bay Point Blanket.
H.B.Co. Confectionery Packaging - November 11th, 2009
