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Nike – Dunk Wars

Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary.  Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture.  The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their favourite.  Winners were announced weekly.

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