info@arcadeagency.com
416-607-6720
203-358 Dufferin St.
Toronto, Ontario
Creative Branding, Design and Experiences.
Facebook | Twitter | Tumblr

Arcade is moving to a new studio

CANADIAN OLYMPIC COMITTEE RED MITTENS FOR HUDSON’S BAY CO.

Remember these? After an incredibly popular launch leading up to the 2010 Vancouver Olympics, the red mittens are back in support of Canada’s Olympic team.

Launched by the Canadian Olympic Foundation and Hudson’s Bay Co., $10 from each pair sold goes to the development of Canadian athletes. Arcade was tasked to develop the “CANADA” wordmark.

More than 3.5 million pairs of the original mittens were sold after their  release and were seen everywhere, including The Oprah Winfrey Show, The Cobert Report and The Today Show.

We Won Our First Award!

Arcade is honoured to be an Applied Arts award winner! We won in the Complete Design Program category for the Official Vancouver 2010 Olympic Apparel Collection. Arcade conceptualized, designed and executed all graphics for the uniforms worn by Team Canada, and executed the official photo shoot, promotional video and limited-edition legacy book. The work was featured in the Applied Arts 2010 Design and Advertising Awards Annual Magazine and at their Winners Exhibit held at Artscape’s Wychwood Barns in Toronto.

Arcade Applied Arts Award

55DSL Galactic Battle of Foosball

We recently completed a really awesome campaign for 55DSL called the Galactic Battle of Foosball. The tournament was hosted worldwide, and the winners won tickets to the World Cup in South Africa. Pretty rad. Check out projects for more pics.

Vancouver 2010 Winter Olympics Wrap-up

Congratulations Canada on one of the most successful Winter Olympics ever! We are finally back from Vancouver, and despite the post-olympic blues, we’re still extremely proud to have been part of these historic games. 14 golds, 26 medals, and most importantly, the gold medal in hockey.

The Olympic apparel sales were through the roof. Lineups for the Olympic Superstore were over 3 hours long and practically everything was sold out. NBC’s Brian Williams said it was the best logo design and garments of the Olympics, and we don’t blame him.

Our designs were seen on everone, including Wayne Gretzky, Jon Hamm, Hayden Christiansen, Rachel Bilson, the cast of Glee, Prime Minister Stephen Harper and the Canadian Olympic Team. But most importantly, it was on every proud Canadian at every event, at every party, in every crowd.

See below for all the highlights. Go Canada!

olympic_image_layout-10

olympic_image_layout-2

olympic_image_layout-3

olympic_image_layout-4

olympic_image_layout-5

olympic_image_layout-6

olympic_image_layout-7

olympic_image_layout-8

olympic_image_layout-9

olympic_image_layout-1

olympic_image_layout-11

olympic_image_layout-12

olympic_image_layout-13

olympic_image_layout-15

olympic_image_layout-14

2010 Vancouver Olympic Fashions featured on E-Talk

E-talk gives a shout out to the Canadian 2010 Olympic Fashion collection.  Short clip with Arcade’s Pablo Mozo can be seen here:

Download Video:
HTML5 Video Player by VideoJS

2010 Vancouver Olympics Opening Ceremony Tonight

Tonight’s the night: Watch out for Acrade’s Olympic Apparel Designs for Team Canada as they are unveiled for the 2010 Vancouver Winter Olympics during the Opening Ceremony at 6:00 p.m. PST/9:00 p.m. EST!

Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection worn by Canadian athletes. Arcade worked on all apparel graphics as well as the creative concept.

Go Canada!

PRESS-BOOK-CROP_5

2010 Olympic Apparel in Fashion magazine


The 2010 Olympics Apparel was recently featured in the February ‘10 issue of Fashion Magazine, modelled by Liisa Winkler. Photography by Gabor Jurina. Styled by Susie Sheffman.

fashion_feb10_03

fashion_feb10_02

fashion_feb10_01

Back To Top

Elle Canada interviews HBC Signature designer Rita Shulman

Click here to view article

greenguy_blkboard

Koppel_with_TV_Monitors_1980__2_ copy

ARCADE_HOLIDAYHOOHAA2

cr_btbl_postcard2sheet

Back To Top

tumblr_kpwsy6sRiv1qz7lxdo1_1280

Back To Top

Vancouver 2010 Team Uniforms Launch Coverage

Nationwide coverage of the Team Canada uniforms for the 2010 Vancouver Olympic Games.

HBCo-Article-Crops-1

HBCo-Article-Crops-2

Back To Top

josh-tree-4

Back To Top

Hudson's Bay Company Designer Collaborations in Fashion Magazine

Coverage of the HBC Designer collaborations in Fashion Magazine, with Noot Seear on the cover wearing a one-of-a-kind coat by Erdem.

magcrop

Back To Top

canadian-mounties-vs-atomic-invaders-776948

Back To Top

michael

Back To Top